Online demand for home health is on the rise

Online demand for home health services is on the rise, according to a recent article from Home Health News.

Caregiver resource sites like Care.com and LivingSenior.com have seen an uptick in requests for in-home care information and services, said representatives:

• Care.com, an online site that connects families with care providers, reported that roughly 80% of the customers they speak with are trying “really hard” to stay at home
• A representative from LivingSenior.com says the company has seen a “substantial increase” in traffic to its growing In-Home Care category

Trends among “care connector” sites like the ones above are a good gauge of healthcare preferences among seniors. With more caregivers turning to social networking sites for guidance and support, the increased demand for home health information and resources on these sites reflects what we already know: that 89% of seniors prefer to “age in place,”  in the comfort of their own homes. 

Online caregiver sites and social media networks will be interesting spaces to watch in the coming months, as more of these sites are adding home health topics, resources and providers to meet the demand.

 

Do you work with “care connector” sites or use social media to reach potential patients? Have you seen similar patterns of demand? We’d love to hear from you.